QR codes listed as one of the top Social Media Trends for 2011

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Amplify’d from www.socialmediaexplorer.com

Five Social Media Trends for 2011

QR Codes

I may be too geeky for my own good, but I love QR codes. I even have one on my business card. I love how they add interactivity and trackability to traditionally un-trackable print and outdoor media, as well as a bit of whimsy and mystery to everyday objects and events (see my photo of a knitted QR code that I saw at Maker Faire – as a knitter I really geeked on this, even though I can’t seem to make my QR reader read it.)

Although QR codes seem to still be the provence of geeks like me, they are completely mainstream in Japan and they’re poised to grow expontentially here in the US, given that 51% of all Americans will be carrying smartphones in 2011.  There are a number of great companies and apps currently experimenting with (or betting their business on) QR codes, and I predict that we’ll see a great deal more in QR territory in the coming year, including greater brand integration in print magazines, more consistent use in outdoor media, and even some clever mashups of QR codes, gamification and social commerce.  So read on…. Read more at www.socialmediaexplorer.com

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