Google is a PLAYER in every Game. They are looking to quickly tap up to 20% of the very lucrative eBook Marketing.
Amplify’d from itsjustweb.posterous.com
Google Inc. is in the final stages of launching its long-awaited e-book retailing venture, Google Editions, a move that could shake up the way digital books are sold.
Google Editions hopes to upend the existing e-book market by offering an open, "read anywhere" model that is different from many competitors. Users will be able to buy books directly from Google or from multiple online retailers—including independent bookstores—and add them to an online library tied to a Google account. They will be able to access their Google accounts on most devices with a Web browser, including personal computers, smartphones and tablets.
Because of Google's reach—its search engine attracts 190 million U.S. Internet users per month, according to comScore Inc.— many believe Google Editions has the potential to transform the burgeoning e-book market. Digital book sales are expected to more than triple to $966 million this year, according to Forrester Research, from $301 million in 2009.
"Google is going to turn every Internet space that talks about a book into a place where you can buy that book," says Dominique Raccah, publisher and owner of Sourcebooks Inc., an independent publisher based in Naperville, Ill. "The Google model is going to drive a lot of sales. We think they could get 20% of the e-book market very fast."
Thursday, December 2, 2010
Google getting into the eBook Game
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