Amplify’d from www.adweek.com
Social Nets Revive The Dating Game
The Dating Game—the classic '60s/'70s-era game show—is mounting yet another comeback. This time, however, it’s not coming to TV, but to Facebook and Twitter.
3G has partnered with Sony Pictures Consumer Products to launch a new version of the game on social nets, including Facebook, MySpace, Friendster, Hi5 and Twitter, sometime over the next few months.
Like in the original show, a single man or woman will question three potential dates. But in this case, players will create avatars of themselves to hide their identities. And rather than being in a TV studio, they’ll ask their questions using their preferred social media platform.Read more at www.adweek.com
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