Amplify’d from qrcodepress.com
A new report by Mobio Identity Systems Inc., the creators of the Mobio app that allows users to make payments via their phones using QR codes, shows that the use of QR codes has risen by 1,200%. The study highlights QR use in North American during the last six months of 2010. The report uses no third-party data, however, and is derived completely from Mobio’s servers.
The report shows that the majority of QR scans are coming from people between the ages of 35 and 44. It had been estimated that QR’s popularity would be driven by a younger generation, but those aged 18-24 account for only 16% of usage. While the 25-34 age range still makes up a sizable portion, 22%, the report reveals that an older crowd is more readily adopting QR codes.
Gender seems to play a role in how many scans are being made. The report shows that women make up the majority of QR scanners. Of the data Mobio has compiled, 64% of scanners are women. Women have shown more interest on products that are associated with QR codes and have been making more mobile purchases.
Showing posts with label codes. Show all posts
Showing posts with label codes. Show all posts
Monday, February 14, 2011
Pay the bills with a #QRCode: Sign me up! #QRAnise
See this Amp at http://amplify.com/u/aq76m
via Amplify.com
Tuesday, December 14, 2010
101 Uses for QR codes!
Great list! More Products at http://www.wearyourqrcode.com/
Amplify’d from blog.greattv.com
101 Uses For Quick Response (QR) Codes: Creating Audience Engagement With The Next Killer US App
By December 31, 2010, a major broadcast or cable TV network and one or more national brands – or Facebook – will do for QR codes in the U.S. what American Idol did for mobile texting. If you work at a major broadcast or cable network or major U.S. consumer brand and are first (in a big, useful, powerful way), you’ll also benefit from a massive amount of traditional consumer and trade media coverage; social media and word-of-mouth buzz.
Here is my list of 101 actual or potential uses for quick scan codes for smart phones (with cameras):
Dan Smigrod • Business Card (front) • Text SCAN to 43588 to get free scanner app, ScanLife. Then, scan this code, to get contact info for Dan Smigrod
Scan Code Meets Street Team Meets Flash Mob 2.0 – scan code meets flash mob meets Street Team – scan the code on the t-shirt to send a Tweet.
- Website – on the Contacts page. Here’s how we use the scan code on the GREAT! website. [Fast Company uses a scan code to take the reader directly to the writer's Twitter feed. This example is from 6/22/10.]
- Product Packaging – If you sell a product that requires installation, including a scan code on the box (to play the how to install video). This helps sell product; helps with install; helps reduce call-center calls; and reduces returns.) Lighting Labels Blog writes: QR Codes are Coming to Packaging (3/16/10). Putting Dots on Paper blog post says, The Stars Align for QR Codes (3/16/10)
- Interactive Television – imagine the TV show story line incorporates scan codes that reveal additional information for the character or viewer. (For the viewer the scan code might include the backstory on how this stunt was done. Think mash-up of movie DVD bonus content meets TV show. Viewers are engaged with the programming) ["EZcodes are a key ingredient in the new season of La Carte Aux Tresors (Treasure Hunt), a popular French prime-time TV show modeled on America's Amazing Race," according to the ScanLife.com website. Click here to see a video clip of the show using a ScanCode. Click here to see a video showing how The Weather Channel incorporated a scan code into its weather forecast (2/10).
- Luggage – add your scan code to your luggage
- Facebook – scan code provides your info. FaceTime Strategy blog “predicts Facebook will use the codes for profile information and status updates.”
- Restaurant Menu – scan code for the recipe
- LinkedIn Page – add your scan code with your contact info
- Grocery Shopping Cart – on sale this week (scan code remains the same: content changes weekly)
- Trade Show Management – your scan code on traditional collateral launches your trade show app
See this Amp at http://amplify.com/u/idiy
via Amplify.com
Wednesday, November 10, 2010
Quick and Easy QR code definition & usage
Many people ask about Qr Codes so whenever I find an article that simplifies the definition, I like to pass it on.
Amplify’d from www.switched.com
What is a QR Code?
At its most basic, a QR Code is a barcode on steroids. They're used for encoding information in two-dimensional space -- like in the pages of magazines, in advertisements and even on TV and Web sites. They were originally used to track auto parts, but have become popular (especially in Japan) for much broader, often commercial purposes.How is it different than a barcode?
Whereas a barcode encodes data in only the horizontal plane (as scanners read the width and distance between the vertical lines), QR codes encode data both horizontally and vertically in a grid of tiny squares. This allows for much more data to be encoded in a smaller space. Barcodes, then, though ubiquitous, are good for little more than identifying products and objects. Specially programmed scanners can read barcodes, and match them to product names, prices and inventory, but that's about it. QR codes, on the other hand, can actually embed that information in the code itself, and, when read with the proper software, can trigger actions like launching a website or downloading a file. Additionally, QR codes can be read from any angle, while barcodes must be aligned properly.So what exactly can I do with QR codes?
QR codes are tailor-made for quickly and easily linking to content on smartphones. Simple uses include magazine advertisements that link to websites. Putting the codes to more complex use, start-up Pingtag uses them as a sort of digital business card for sharing LinkedIn accounts and contact info. Android uses QR codes to link directly to apps in the Android Marketplace, and the municipality of Bordeaux, France has posted them all over the city in order to track parking meters, provide links to information from the World Heritage Foundation and guide visitors to nearby shops or parking locations via Google Maps. In turn, Google has been using QR codes to promote local businesses (and itself) with the Google Places business directory, which includes reviews, contact info, and, if the business so wishes, coupons.How can I use them?
There are a number of apps in the iPhone App Store that can read QR Codes, including the free QRReader. Most Android phones and BlackBerries are able to read the codes right out of the box, as can newer Nokia handsets. Windows Mobile users can download QuickMarks. All you need to do is launch the appropriate app, and point your phone's camera at the QR code you want to scan. QR codes are only bound to become more common in the coming months and years. We're increasingly reliant on our mobile devices, and typing out URLs or other data on their tiny keyboards is still not very efficient. These squares of elaborately arranged boxes are a shortcut around that problem, can easily be integrated with various services, and incorporate geo-location data. Advertisers may not have figured it out just yet, but QR codes are their best friends.Tags: barcode, barcodes, features, in a nutshell, InANutshell, QR code, qr codes, QrCode, QrCodes, top
See this Amp at http://amplify.com/u/ey3l
via Amplify.com
Subscribe to:
Posts (Atom)