Social Media contribution to New Media Marketing Technologies

Traditional Marketing is a thing of the past.

Amplify’d from mashable.com

How Social Media Has Radically Altered Advertising

Social Media started out as a bit of a novelty — a playground for the “geekerati.” But it has taken hold as a game changing force that will reshape advertising at its very core.

Marketing has traditionally focused on the four “Ps”: Product, Price, Place and Promotion. Social media has morphed into the fifth, and possibly most important “P”: People. A people strategy is at the center of today’s dynamic and fluid social marketing mix. John Janitsch of Duct Tape Marketing has another take on the four Ps, and has turned them into four Cs for the social age: Content, Context, Connection and Community.

Social media has changed the way people interact amongst themselves and with their media. People play multiple — sometimes simultaneous — roles as receivers, creators, critics, advocates, transformers and transmitters of messages. Brian Solis’ conversation prism helps to put this mash-up into perspective.

Lighten Up. Stop lamenting the end of advertising as we know it. Celebrate the emergence of advertising as the consumer wants it and as it was meant to be — the art of one-on-one persuasion. Listen Up. Take Chris Brogan’s advice. Grow bigger ears and become an expert at listening to what people feel. Value response and engagement skills as much as creative abilities. Loosen Up. Get comfortable with giving up control to gain confidence and traction with clients and consumers. Client relationships ought to be rooted in trust, transparency and creative programs that are built on a strong positioning and responsibly deliver what is promised. Ladder It Up. Embrace “collabetition.” Resist the urge to say “we can do it all” and openly collaborate with like-minded competitors to add value to an idea or program. Live It Up. Everyone at an agency has to immerse themselves in the “social circles” in which consumers live and move everyday. Observation and understanding have been trumped by participation and engagement.

Now is the time to be magicians. Read more at mashable.com

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