Bing Steps it up with FB & #SocialSearch

Social Media is playing and increasingly important role in the daily lives of so many people. At 500 + Millions users Facebook alone is a huge player in the game. This effect has trickled down into search and SEO, re-defining what is and is not relevant with search.

As we use Google and different Social Media channels, what is and is not important has shifted. Search has changed due to Social Media and the changes are bringing forth Social Search and the Team up of Facebook and Bing is playing a HUGE role in pushing this forward.

To read more about Social Search check out some of the resources below:

Social Search, Social Media & SEO
Google losing Ground to Facebook
Social Search is Happening NOW!
Search Engine Optimization vs Social Media Optimization

As usual, I welcome comments, good, bad ugly or indifferent on my Facebook Wallor in the comments section.

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Bing Turns to Facebook for New Social Search Results

Microsoft has announced it will expand its effort to bring Facebook into Bing’s search results, displaying new annotations alongside any search result links your Facebook friends have liked. Bing first began integrating Facebook “likes” into its search results back in October 2010, but results from your friends were relegated to the bottom of the page. The new version promotes your friends up into the main search results listing.

Microsoft’s Bing offering is roughly the same thing with one huge difference — Bing includes results from Facebook, Google does not.

That’s a huge blind spot for Google given that Bing now has some 500 million Facebook users to pull social data from. At the same time, Google is pulling data from your Twitter friends, which is something Bing does not, thus far, offer. However, given the relatively open nature of Twitter versus the closed nature of Facebook, it will likely be easier for Bing to add Twitter, than for Google to add Facebook.

The best search engine choice depends, for now, on which social networks you use. Facebook fans will find Bing a better match, while those using a wide variety of services will probably see more results from Google Social Search. Read more at www.webmonkey.com

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Boost your online profile beyond your Google Profile

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To beef up your online presence and reputation in search results for your name. Grab attention away from unwanted results listings Organize all your social media accounts Present yourself in a way that other profiles don't let you Allow old friends or employers find and contact you Promote your personal brand or business

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Google Starred results throwing another curve into the SEO MIX

Amplify’d from www.wayneliew.com

What Google Starred Results Means to Search Engine Optimization?

The basic idea is, searchers can now ‘star’ items that appear in search results and when they conduct the search again, all the starred results will appear on top of all other search result items.

Search Results Curation – More Than Just Content

I know, great content, great content and great content… You hear this all over the Internet. Now, with starred results, not only that your content should be great, it must also be relevant to the audience that you are targeting.

Higher Return Visits from Google

With the introduction of Starred Results, useful and relevant content will appear on top of search results and start to receive a higher percentage of return visits from Google. This is simply because users, if given the choice, do not want to spend time going through tons of search results to find what they need.

Prediction: Curation by Searchers Gain Momentum

Nevertheless, the introduction of Starred Results shows the seriousness of Google in giving its search engine users the power to personalize search results. Their starring (or perhaps, voting) activity will definitely be taken into account in the ranking algorithm one day. Read more at www.wayneliew.com

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