My friend Richard Duggan of Canada shared this great article with me so I thought I would pass it on. QR codes are definitely making a place in social and traditional marketing. Good Stuff......
Amplify’d from www.marketingmag.ca
HarperCollins sticks with social media for new book campaigns
HarperCollins Canada, which is known for the decidedly old-school technology of books, is now making use of innovative social media technology–namely a barcode content technology called Stickybits–to help market its books in the digital space.
Stickybits takes QR codes one step further, allowing users to add content such as photos, videos or comments to a pool of information accessible by photographing the code with a QR-enabled mobile phone.
Read more at www.marketingmag.ca
See this Amp at http://amplify.com/u/fy6r
via Amplify.com
No comments:
Post a Comment