Colleges and Universities are looking for more than just good grades and great SAT scores. They are looking for a well-rounded student that will be an effective and positive representation of their college or University.
One of the ways that you can represent yourself as such is by using Social Media, which could allow potential Universities and Colleges to see you beyond how you present yourself on a sheet of paper.
Negative Social Media can reflect very poorly and can sometimes eliminate your chance of entering into the college of your choice or even having your admission withdrawn AFTER YOU'VE BEEN ADMITTED. So it is very important to present yourself in a positive manner at all times.
Check out our CollegeResources BlogAlso review our Free Ebook which covers Facebook Privacy settings.
Amplify’d from www.huffingtonpost.com
Prospective college students, beware: There's yet another reason to make sure your Facebook profile is suitable for all. According to a Kaplan survey of college admissions officers, more than 80 percent of college admissions officers consider social media presence when recruiting students.
Although this doesn't necessarily mean that Facebook and other online profiles will be considered in making admissions decisions, All Facebook reports that at least one Harvard admissions officer -- who posted on a Quora thread in response to the question "do high school students' Facebook profiles affect their college applications?" -- said that a student's online presence "absolutely" prejudices her.
But applicants can turn their social media presence into an advantage.Read more at www.huffingtonpost.com
Monday, February 28, 2011
Sunday, February 27, 2011
15 Must-Have Apps for the New Verizon iPhone User
Angry Birds has taken the iPhone app market by storm. It's already been downloaded 50 million times and rakes in over 200 million minutes of play-time every single day, making it the iPhone’s No.1 app. The premise is easy: Users catapult a series of cross-eyed birds at green pigs hiding under various building structures. By knocking down the structures and hitting the pigs, gamers earn points and move on to the next level. After playing a level or two, the addiction potential is apparent to all. Price: 99 cents. A free version is also available.
AroundMe comes in handy when you want to know what's, well, around you. This free app fills you in on your surroundings. If you’re out on the road and want to find the closest gas stations, hotels, restaurants, movie theaters or banks, AroundMe will keep you on top of what’s nearby and show you how to get there.
Sure, the iPhone's standard calendar works just fine. However, Calvetica's app is so organized and dynamic that it’s too good to resist. Adding events can be done in just two taps and it works well with other calendar programs, too, from Google to MobileMe, Exchange and Outlook. It also lets you color-code meetings, add notes and provides upcoming and past event notifications so you won't accidentally miss reminders. Price: $2.99.
ESPN ScoreCenter offers comprehensive sports coverage from around the world, whether you are into the NFL or cricket. Personalized scoreboards and live game details provide last play, in-game stats, box scores, game summaries and standings. You can easily follow your favorite team by getting score updates, breaking news alerts and analysis from ESPN writers. Price: free.
Find out what's playing in local theaters, watch trailers and interviews (many in HD), read reviews and even order tickets. When traveling, it locates where you are and tells you how to get to the closest theaters. Price: free.
Social networkers need no introduction to Facebook or Twitter, so downloading these apps will only make life easier. The apps are designed for a better viewing experience compared to visiting the sites via a standard webpage on the device. In October 2010, 150 million Facebook users were using their smartphones to update their status. Price: free.
iheartradio delivers more than 750 radio stations right to your phone, so even when you're out of town, it's easy to listen in on your favorite stations from home. Users can also tag songs for purchase on iTunes and view lyrics. Programming also includes syndicated stations from AT40 with Ryan Seacrest to Elvis Duran and the Morning Show to talk stations such as White House Brief and Glenn Beck. Price: free.
iPhone users don't need a Kindle device to access the e-books in Amazon's robust collection. The free Kindle app lets you buy and read any e-book available on Amazon, and it allows you customize the experience with text sizes. Reading on the go has never been easier.
This sleek app is a must for those that live by their RSS feeds. The app syncs up with Google Reader, lets you browse your feed and manage starred items and notes. Reading the text is an easy-on-the-eyes experience, and a new pinch to zoom feature gets you up close to images. Price: $2.99.
Fitness fans will love this GPS-fueled app that tracks your workout, whether you’re running in the park or on a treadmill. The intuitive interface makes it simple to track distance, time, speed and calories burned. Once an activity is completed, the data is synced to the RunKeeper website (www.runkeeper.com), where running history and other stats are archived. This once-pricey app ($10) is now available for free.
Everyone's favorite word game is available via app form and lets you play up to 25 games at once, either against random opponents or your friends (up to four can play the same game). You can also play against your Facebook friends. An in-game chat feature even lets you smack talk along the way. Price: 99 cents. Shazam Shazam is perfect for music fans who want to know which artist is singing the song for that new car commercial. By pointing the iPhone toward the music source, Shazam identifies the name of the song, the artist and the year it was made. However, the free version of the app lets you track only five songs a month.
Smart shoppers go crazy for Shop Savvy. By scanning a barcode of an item with the iPhone's camera, users receive all the best prices for the product on the Internet and at local stores. It also comes with a "Deals" feature, which provides information on shipping promos, coupon codes, rebates, weekend sales and more. Price: free.
Everything you ever wanted to know is now just a click away. The user-generated online encyclopedia is packaged nicely with this app and even gives information about things around you. So if you can’t figure out what that strange statue is outside your hotel, the Wikipedia app will clue you in. Price: free.
The Weather Channel
Read more at www.technewsdaily.com
The Weather Channel app goes beyond the weather app that comes with the iPhone. It gives extended forecasts, provides weather alerts in your area and features interactive radar maps. Judging by the severe weather recently, this could easily become one of the most useful apps in your collection. Price: free.
Saturday, February 26, 2011
USB Universal Charger: No More Dead Devices
About the size of a stick of gum, the Powerstick is a self-contained charger that fits most mobile devices, including iPhones, iPads, Kindles, digital cameras and MP3 players. In fact, if your device has a micro- or mini-USB port, Powerstick can charge it.
Read more at www.technewsdaily.com
The Powerstick can be charged from any USB port and then stashed in a pocket or purse, ready to provide emergency power. When the battery of your device runs low, you can connect the device to the Powerstick using the appropriate connector, and press the button to start charging. You’ll be able to use your device immediately, and it will be fully recharged in less than 90 minutes.Powerstick comes with connectors that fit devices made by Apple, Sony Ericcson, LG, Samsung and Nokia, along with mini- and micro-USB connectors for phones including BlackBerrys, digital cameras and PDAs. Micro-USB connections have been adopted by most phone manufacturers as the replacement for the larger, less energy-efficient ports in older devices. Powerstick offers the advantage of self-contained power: no plugging into a wall outlet to recharge your phone.Powerstick is available with 2GB, 4GB or 8GB of memory, starting at $74.50. Classic Powerstick without memory costs $50. Both versions come with nine connectors.
Amplify’d from ptech.allthingsd.com
Motorola’s Xoom Starts Tablet Wars With iPad
After months of speculation, the tablet wars begin in earnest this week. Motorola is releasing its Xoom tablet on Feb. 24, and I consider it the first truly comparable competitor to Apple’s hit iPad. That is partly because it is the first iPad challenger to run Honeycomb, an elegant new version of Google’s Android operating system designed especially for tablets.
The Xoom has a more potent processor than the current iPad; front and rear cameras versus none for the iPad; better speakers; and higher screen resolution. It also can be upgraded free later this year to support Verizon’s faster 4G cellular data network (though monthly fees may rise.)
Motorola is taking aim at the iPad just as Apple is expected to announce, next week, a second-generation of its tablet. Little is known about this second iPad, but it’s widely expected to take away at least one of the Xoom’s advantages over the original iPad—cameras—and is rumored to be thinner and lighter, since weight was one of the most common complaints about the generally praised first iPad.
The iPad has way more tablet-specific apps—around 60,000 versus a handful—and, in my tests, much better battery life. Plus, whatever the specs say, it’s a fast device with a beautiful screen that delights people daily. But, overall, the Xoom with Honeycomb is a strong alternative to the original iPad, and one that will only improve over time.
Read more at ptech.allthingsd.com
Unfortunately for consumers looking for iPad alternatives, the Xoom has an Achilles’ heel: price. While iPads come in a range of models priced all the way up to $829—none of which requires a cellphone contract—Apple’s entry price for the iPad is just $499. By contrast, the base price of a Xoom without a cellphone contract is $800—60% more. And even with a Verizon two-year contract at $20 to $80 a month—depending on the data limit you choose—the least you can pay for a Xoom is $600, or 20% more before counting the contract costs.
Friday, February 25, 2011
NBC today is launching a promotion offering free Chipotle food for anyone who watches a 90-second promo on Facebook for the upcoming show America’s Next Great Restaurant.
The network is using an app on the show’s Facebook Page where, in exchange for watching the promo, visitors get a buy-one, get-one-free coupon at Chipotle. The chain’s founder and CEO, Steve Ells, is one of four investors in the show.
Customers who print out the coupon can get a free Chipotle meal, including a burrito, tacos or a bowl with the purchase of another meal. The promotion ends March 6.
Read more at mashable.com
Meanwhile, Chipotle is running an in-store texting promotion offering a chance to get a catered burrito party. Anyone who texts “ANGR” (for America’s Next Great Restaurant) at any Chipotle location will have a chance to win.
Don't Eat At App lets you "check-in" to see if a restaurant has been flagged for food inspection violations
Amplify’d from voices.allthingsd.com
Think That Restaurant Looks Shady? Donteat.at Lets You Know for Sure
It’s happened to everyone–the terrible fallout from eating at that unfamiliar restaurant with the spoons that were a little too greasy, or the chicken that was served a little too rare.
Max Stoller obviously knows the feeling.
To understand how the app works, one needs a little background.
In New York City, the health inspector grades restaurants on a golf-style points scale, where less is better.
More than 28 points will land the restaurant on a flagged list that triggers frequent inspections, or even a shut-down, if the score does not go down.
Stoller’s app, donteat.at, parses the weekly-updated public data set for those flagged establishments and keeps an updated list of violators.
Read more at voices.allthingsd.com
From then on, if a donteat.at user ever checks in via Foursquare to a restaurant that has been flagged, they receive a text message alerting them to that fact.
Sesame Shrimp Stir-Fry
- 2 cups water
- 1 cup uncooked white rice
- 1 pound medium shrimp, peeled and deveined
- 1/4 teaspoon ground ginger
- 1/4 teaspoon cayenne pepper
- 1 clove garlic, minced
- 1 tablespoon sesame seeds
- 1/4 teaspoon ground black pepper
- 2 tablespoons sesame oil
- 1 red bell pepper, sliced into thin strips
- 3 green onions, sliced
- 3 tablespoons teriyaki sauce
- 1/2 pound sugar snap peas
- 1/8 cup cornstarch
- 3/4 cup chicken broth
- 1/4 teaspoon salt
- In a medium saucepan, bring salted water to a boil. Add rice, reduce heat, cover and simmer for 20 minutes.
- While rice is simmering, combine shrimp, ginger, cayenne pepper, garlic, sesame seeds and black pepper in a large plastic food storage bag. Allow to marinate in the refrigerator.
- Heat sesame oil in a large wok or skillet. Add red bell pepper and green onions; saute 3 to 4 minutes to soften slightly Add teriyaki sauce. Add peas and shrimp with seasoning; saute 4 minutes or until shrimp are opaque.
- Stir cornstarch into chicken broth and add to wok; cook, stirring until mixture boils. Sprinkle with salt. Spoon shrimp mixture over rice.
Amount Per Serving Calories: 399 | Total Fat: 9.4g | Cholesterol: 174mg
What to Drink?
|Cherry Limeade I|
Thursday, February 24, 2011
QR codes not about a Trend but, Tapping a Market OUTSIDE of the INTERNET: knock knock R you listening #QRAnise
This is a GREAT piece and it is on point! QR CODES ARE NOT ABOUT TRENDS OR FADS BUT ABOUT REACHING PEOPLE BEYOND THE INTERNET. REPEATQR CODES ARE NOT ABOUT TRENDS OR FADS BUT ABOUT REACHING PEOPLE BEYOND THE INTERNET. LOVE that! Don't you just love that! As business owners this is an Oprah Aha moment That alone, is enough to consider integrating QRCodes into your marketing strategy.
Add your QR code to your shop store: Someone's walking home when your shop is closed, yet they can scan and find out your sales by scanning.
Add your QR code to a Real Estate Sign: Now someone can find out how much your house is selling for, specs, and make an appointment.
Just do it people..Get with the program or be left behind like the last company in the 90's to adopt email.
QR CODE RESOURCES
Everything you need to know about QR Codes
LinkedIn Professional QR Code Networking group
All QR Code Blog
Fun QR Code Recipes
Check us out on Facebook
Amplify’d from ericaglasier.com
We’re all aware that the mobile web is coming. Moore’s law will have its usual impact on hardware, and the price of smartphones and dataplans will drop to negligibly zero, as it did with feature phones prior. Shortly, the freebie that comes with our parent’s mobile plans will be able to access a robust, roving web.
Read more at ericaglasier.com
Understanding QR codes & mobile tagging isn’t about trendy marketing, it’s about the bigger picture. It’s about starting to think about the new web. A web that takes into account where and when people access it.
You’ll soon be able to use a dedicated page on Facebook to vote for your favorites on American Idol.
Viewers and fans will be allowed to cast their ballots up to 50 times, as long as they vote during that broadcast’s designated voting period, according to Entertainment Weekly.
This new method of voting won’t replace the traditional toll-free telephone call or text message, but for Facebook users, it certainly sounds a lot easier than dealing with the plague of busy signals or spam texts we’ve experienced when using the other two voting methods on American Idol.Read more at mashable.com
Wednesday, February 23, 2011
READ & Share w App. lovers: #Facebook Privacy no worries, YOU MUST WORRY about LACK of Privacy from your APP.
Your Apps Are Watching You
Few devices know more personal details about people than the smartphones in their pockets: phone numbers, current location, often the owner's real name—even a unique ID number that can never be changed or turned off.
These phones don't keep secrets. They are sharing this personal data widely and regularly,
An examination of 101 popular smartphone "apps"—games and other software applications for iPhone and Android phones—showed that 56 transmitted the phone's unique device ID to other companies without users' awareness or consent. Forty-seven apps transmitted the phone's location in some way. Five sent age, gender and other personal details to outsiders.
Among the apps tested, the iPhone apps transmitted more data than the apps on phones using Google Inc.'s Android operating system.
oth the Android and iPhone versions of Pandora, a popular music app, sent age, gender, location and phone identifiers to various ad networks.
"In the world of mobile, there is no anonymity," says Michael Becker of the Mobile Marketing Association, an industry trade group. A cellphone is "always with us. It's always on."
Smartphone users are all but powerless to limit the tracking. With few exceptions, app users can't "opt out" of phone tracking, as is possible, in limited form, on regular computers. On computers it is also possible to block or delete "cookies," which are tiny tracking files. These techniques generally don't work on cellphone apps.
Many apps don't offer even a basic form of consumer protection: written privacy policies. Forty-five of the 101 apps didn't provide privacy policies on their websites or inside the apps at the time of testing. Neither Apple nor Google requires app privacy policies.
Many developers offer apps for free, hoping to profit by selling ads inside the app. Noah Elkin of market researcher eMarketer says some people "are willing to tolerate advertising in apps to get something for free." Of the 101 apps tested, the paid apps generally sent less data to outsiders.Read more at www.wallstreetjournal.com
Ad sales on phones account for less than 5% of the $23 billion in annual Internet advertising. But spending on mobile ads is growing faster than the market overall.
New Way to Check Out eBooks
Get out your library cards: Now you can wirelessly download electronic books from your local library using the Apple iPad or an Android tablet.
Last week, OverDrive Inc. released OverDrive Media Console for the iPad, a free app from Apple's App Store. With the app, you can now borrow eBooks for reading on the go with a tablet.
For the past week, I borrowed and wirelessly downloaded digital books onto tablets primarily using OverDrive, the largest distributor of eBooks for libraries. I tested the OverDrive Media Console for the iPad. I also used the Dell Streak 7 tablet to test the app on the Android operating system; this app also works on Android smartphones. An iPhone app is available.
The biggest upside, of course: They're free. In comparison, digital bookstore apps like Amazon's Kindle, Apple's iBooks and the Barnes & Noble Nook app charge around $10 a book. Local libraries pay for licenses to each eBook just like they pay for each physical book. Lending periods vary among libraries, from seven to 21 days, and some libraries let patrons set due dates. Fines or late fees are nonexistent because digital access to the books expires on a set due date, at which point titles lock up and users are prompted to delete the titles.
There's a major downside to borrowing digital books. If the book you want is checked out, you still have to wait until someone returns it to borrow it. OverDrive's licenses allow one book copy per person, so several people can't simultaneously borrow the same eBook. Libraries can buy several licenses for a title so they can have multiple copies of popular books for borrowing. I found seven eBook copies of "The Girl with the Dragon Tattoo" in my Washington, D.C., public library system.
Book selection is also a challenge. According to fiscal records, my library's physical book collection numbers well over two million books, while its OverDrive titles total about 11,000 eBooks. And only a portion of those were in the EPUB format, which is the only format that works with the Android, iPhone and the iPad apps. That meant the selection for me is pretty small. Smaller libraries have even fewer eBooks from which to choose. Users can't borrow digital content from libraries where they don't have library cards.
Read more at www.wallstreetjournal.com
OverDrive serves more than 13,000 libraries with a catalog of 400,000 titles from 1,000 publishers, but it's possible your library may not use this system (check OverDrive.com for participating libraries). The spokesman said the company plans an app for the BlackBerry by June and hopes to enable wireless downloads on other devices in the future.
Tuesday, February 22, 2011
As we all know Social Media is a HOT these day and growing every day and as that technology grows so does our need to expand with it. We are all very quick to jump on all of the HOTTEST Social Media Channels out there, Facebook, Twitter, Foursquare, Get Glue and the list goes on. Add all of the blogs, websites and additional channels that we are all connected to and we have ourselves a HUGE group of URL's. This is where ItsMyUrls.com comes in. Take a quick look at the video below.
Eddy Inserra of ItsMyUrls.com created an amazing company that allows you to add every URL that you own to one website, as show in the video.
I've created one and I LOVE it! , Anise Smith's It'sMyURL has been added to my website, Facebook page and to my resume. There is even a QR code option that has been recently expanded to include custom branded QR Codes.
Anise Smith Marketing has it's own Custom ItsMyUrls.com Branded QR code. ITS HOT!
The wave of "Social Media Experts" are ENDLESS! You have your Social Media Gurus, Masters and Wizards with that said how do you gain the expertise that you need without encountering the self proclaimed Gurus, Masters and Wizards. Personally if I had a doctor or attorney that described themselves as any of the descriptions above I would be somewhat concerned and quite frankly not inclined to hired them.
TWENTY things that you should look for when hiring someone to handle your brand by way of Social Media.
1. Your Social Media Experts should have SALES experience in addition to experience with Social Media. Why, you ask? The ultimate goal is to SELL your brand to your followers while building a positive and engaging presence.
3. Proven experience with engaging a social media following. It's not enough to get a million followers, the goal is to have followers that are engaged and in tuned to your brand. This increases your chances of effective brand exposure.
4. Experience beyond Twitter and Facebook. Although Twitter and Facebook are the most popular forms of Social Media, there are quite a few others that can benefit your brand.
6. Experience with optimizing keywords for ALL of your Social Media Channels.
7. Your expert should have a presence on a variety of relevant Social Media Channels and know how to optimize those for the benefit of increasing your brand exposure.
8. You should be able to GOOGLE your Social Media Expert or potential Expert to see a impressive and relevant display of their personal Social Media Presence. If they DO NOT have an impressive Social Media display they may NOT be able to provide you with an impressive Social Media display for your brand.
9. Willingness to be creative and engaging to fans and follows. The goal is to engage and continue to grow the fan and follower base .
10. Experience with different Blogging Platforms.
12. Experience creating content in a variety of New Media Marketing Technologies, such as Podcasts, Video, Presentations, eBooks and more. The goal is to have resources available that will constantly engage your users with the goal of continuously promoting your brand.
14. Your expert should have at least one blog with followers.
15. Web Analytics is a HUGE part of Internet Marketing and is often overlooked when creating a Social Media presence. The ability to analyze traffic patterns, visitors and demographics are all very important to the growth of your brand whether its on a website, blog or social media channel.
16. Press Release creation is also big part of promotion of your brands, therefore your Social Media Expert should have experience with this as well.
17. Running effective contests are an essential part of engagement on your Facebook Fan page so your expert should know how to run contests and promotions.
18. Promotional giveaways for your contests are very important as well so your expert should have sources of creating branded promotional items for your contests.
19. Your expert should also continue to learn and explore new and upcoming technologies to promote your brands, such as QR code Marketing, The Semantic Web, Augmented Reality, Virtual worlds and more.
20. Most importantly your Social Media expert should LIVE OUTSIDE OF THE BOX!
Monday, February 21, 2011
Should you give your BOSS Access to your Facebook page? How about making yourself INVISIBLE on FB to your boss?
Ummmm oh yeah... NOT!
Facebook is new in a sense that employers haven't had a chance to adjust and add policy and procedure for handling Social Media; However, I don't believe that people allowing others total access to their Facebook or other social media pages to be the answer.
Some companies have not addressed their policy and procedures for quite a few years and depending on the company some may not have changed things since the introduction of email. So first I think companies should address and add Social Media Policies that make sense (seriously) to the policy and procedures of the company.
While companies are doing that, I think as individuals we have to look at how we interact with social media and be aware of the information that we put online.
Finally...you can can take steps that will put your profile in stealth mode so YOUR BOSS WON'T EVEN BE ABLE TO FIND YOU on Facebook. I'd opt for this option.
Read my eBook posted on SlideShare, it will guide you through customizing your Privacy setting so that you can be in stealth mode among other things.
http://www.Facebook.com/AniseSmithMarketingAmplify’d from www.allfacebook.com
Should prospective employers be allowed to look through your personal Facebook page prior to hiring or recertifying you? Maryland’s Department of Corrections seems to think so.
Maryland’s DOC has a policy allowing them to obtain Facebook login information from prospective employees and current staff undergoing re-certification; the policy allows the employer to read the entirety of their account, including wall posts and messages from friends and family.
Read more at www.allfacebook.com
A challenge to this started last January; the American Civil Liberties Union sent a letter to the Maryland’s Public Safety Secretary Gary Maynard, on behalf of corrections officer Robert Collins. During a re-certification interview, he was required to share his Facebook login ID and password, and had to sit there while his supervisor skimmed through his page.
How to Double Gmail Security
Google has rolled out its two-step verification process to its Gmail customers, adding an extra layer of security and an extra device to the sign-in process. While the company warns set up could take as long as 15 minutes, the promise of never again being accused of sending emails with Viagra links to your contacts may be worth the time.
"Two-factor authentication (also known as 2-step verification) relies on something you know (like a password) and something you have (like a cell phone)," Matt Cutts, head of Google's Webspam team, said. "Crackers have a harder time getting into your account, because even if they figure out your password, they still only have half of what they need."
Not only could your account be used without your permission to send spam to your contacts, if the password is used on other accounts like an online banking account, those accounts are at risk as well.
Go to your Google Accounts page by signing into Gmail, selecting "Help" at the top of the page and then to "My Account."
Under personal settings, select "Using 2-step verification."
Read more at www.technewsdaily.com
A set-up wizard will walk you through the process that will include adding your mobile phone number where the code will be sent upon request via a phone call or text message. The process also asks for a back-up phone number like one from a close family member or roommate in case you lose access to your phone.