Who needs to camp out, storm the doors of the discount stores or fight over a $3.00 coupon.
Amplify’d from www.marketingcharts.com
Black Friday (November 26, 2010) saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9% increase from Black Friday 2009, according to new figures from comScore.
Other Findings
- The number of visitors to coupon sites on Black Friday grew 4% from a year ago to 3.6 million visitors, while the total number of visits to the category increased 16% to 7.4 million.
- BlackFriday.info was the most visited coupon site on Black Friday with 630,000 unique visitors, followed by CouponCabin.com (543,000), RetailMeNot.com (332,000 visitors) and Groupon.com (332,000).
- ShopLocal.com ranked as the most visited comparison shopping site on Black Friday with 2.1 million visitors, up 45% from a year ago.
9 in 10 Women Look for Holiday Savings
Most consumers will look for ways to save money on holiday shopping this year (84%), particularly women (90%) compared to men (77%), according to the November 2010 American Express Spending & Saving Tracker. The most popular ways they will do so are shop for sale/clearance merchandise (77% of women compared to 55% of men), clip coupons (67% of women compared to 46% of men), buy only for people on their list (53% of women compared to 43% of men), and re-gifting (16% of women compared to 9% of men).
In addition, the majority of consumers will pay using money they have (64% cash/check) or plan to repay immediately (32%) thereafter.
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Monday, November 29, 2010
648 Million in online sales for Black Friday
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