Digital Marketing #jobs REBOUNDING! #SocialMedia jobs up 15%

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Amplify’d from www.marketingprofs.com

Direct and Digital Marketing Jobs Rebounding in 1Q11

In anticipation of stronger business conditions, more than one-half (52%) of digital and direct marketing executives plan to increase hiring in the first quarter of 2011, up from the 41% who said so in the previous quarter, according to a survey from Bernhart Associates.

Overall, the direct and digital jobs outlook is more positive:

Only 16% of surveyed marketing execs say they now have a hiring freeze, down from the 35% who said so in 4Q10.

4% of companies are planning layoffs in the first quarter, down from 8% in 4Q10.

Overall, marketing execs are projecting an uptick in hiring in the first quarter: 12% plan to increase staff levels, while 8% anticipate declines. The resulting net 4% increase is a percentage point higher than the 3% recorded in the previous quarter. Read more at www.marketingprofs.com

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Search Engine Optimization vs Social Media Optimization

Google page rank is way less important than it use to be for your business.

Amplify’d from www.organikseo.com

Why Google page rank is no longer enough

Changes in the way we use the web are changing the way to get your small biz noticed

The web and the way we use it have changed dramatically in the past decade. The web experience is increasingly mobile and social. This means that the way people “search” for information, and the tools you need to get your small business noticed, must also become mobile and social.

A couple of statistics provide further evidence of this shift in our use of the web. Facebook now accounts for 17% of all time spent online worldwide, while 10% of our online time is spent on YouTube. Additionally, new software is continually being developed to help us manage our social networks. For example, tools like HootSuite and Flipboard take all of your Facebook updates, Twitter feeds, all the new sites you subscribe to and turn them into a constantly updated and personalized news magazine. Tools like this make it less and less likely that you’ll need to “search” for anything.

The expanding footprint of Facebook and other social media channels are also offering advertisers an alternative to Google. As consumers are spending more and more of their online time on social networks, advertisers are following them and say they are looking for more and more ways to plug into these channels. Advertisers will spend $1.28 billion on Facebook this year.

So what does all of this mean for your small biz? If you already have a SEO budget, you may want to look at allocating some of that budget to social media marketing. If you are just starting out with your online marketing program, you should consider incorporating social networks into the mix. Not only is the trend social and mobile, but social media marketing can also be a very cost effective component of your marketing mix. Read more at www.organikseo.com

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